KONDO — From idea to AI prototype.
Design of a voice conversational experience with historical figures: historical research, AI architecture, brand identity, interface. Honourable mention at the Deep Learning Indaba Ideathon 2025.
GHINEL Creative
What we build for ourselves, we build for you.
GHINEL Creative is the studio that designed KONDO, PAPYRUS and TIKÉ 229, from brand to code. We put that same team to work on your project.
Most agencies sell recommendations. We sell decisions we've already made on our own products.
Our four practices
Brand & Art direction
Positioning, visual identity, guidelines. A brand you recognise without reading the logo.
Marketing & Acquisition
Meta Ads, social content, conversion copywriting. Campaigns steered by cost per acquisition, not by likes.
Digital product
Websites, web and mobile apps. Built for African realities: slow connections, mobile first, local payments.
Artificial intelligence
Conversational agents, automation, bespoke AI integration.
Our method
01 · FRAME
We start with the business problem, not the mockup. A measurable goal, a real audience, a budget constraint.
02 · DESIGN
Brand, message and interface designed together. A design that doesn't carry the message is useless.
03 · BUILD
Delivery in milestones. You watch the product progress, not a progress report.
04 · STEER
What ships gets measured. What gets measured gets fixed.
Selected work
TIKÉ 229 — Ticketing for the Beninese market.
A complete platform for cultural event organisers: booking, local payment, access control.
PAPYRUS — Rethinking how heritage is read.
An interactive digital library, designed for African usage and connections.
We work well with
We work mainly in art, culture, heritage and tourism.
- —brands that want to stand apart
- —cultural institutions
- —ambitious digital project leaders
- —companies launching a product
We work badly with
- —projects with no defined budget
- —“just a logo” requests
- —impossible deadlines
Let's talk about your project.
A 30-minute conversation. You leave with a clear diagnosis, whether we work together or not.